When my friend, Eric Ryals contacted me about this branding project, I must admit that I was somewhat intimidated with his request. Eric built this company and his reason for naming it 33 DREAMCRETE was to honor his late great father, Mr. Erroll Lee Ryals who wore the jersey number 33 throughout his playing career at Brandon High School; and I certainly did not want to let him down. In the concept for the logo design, I modeled the 33 digit to resemble the planks in a wood flooring pattern.
From the first screen of the new 33 DREAMCRETE website, I sought to showcase the variety of epoxy floors and concrete coating solutions their company provides. From the Metallic Epoxy peaking up in that first screen view and worked into tile decorations and background patterns to the bright gradients that incorporate their extended color palette, this site always has new details to explore. The new site is bright and refreshing, perfectly suited to the style of their company.
