A personal project, DAK is a fictional brand apparel. Because I gain so much inspiration from NFL Quarterback, Dak Prescott, it seemed fitting to do some custom lettering and iconography around my favorite athlete. When creating the visual language of the brand, I wanted to capture Dak pointing to the sky in his late mother's honor. A tradition that began at MSU after his first touchdown with his mom watching above and has continued with the Dallas Cowboys. This was accomplished by applying a vector image tracing of Dak in conjunction with the Dallas Cowboys star.